The car is part of a vast trove of memorabilia on display at the Hard Rock. “This is Elvis’ car that he picked the Beatles up in when they first came to Los Angeles.” “You feel a little bit of prestige behind the wheel,” he said. Driving (very carefully, with a police escort) from a warehouse in nearby Pleasantville, New Jersey, to the casino site, Emanuele, whose vast portfolio at Hard Rock International includes securing music memorabilia, parked his derriere in the same leather seat that once supported the “King of Rock ‘n’ Roll.” “I’ve been an Elvis fan forever,” Joe Emanuele said. Sometimes all you need is rhythm.”Įlvis Presley’s Rolls Royce is one of the first things patrons see after they pass underneath the giant replica of a Gibson Les Paul electric guitar (cherry sunburst model) at the casino’s front entrance. “It’s beautiful, just fantastic,” she said. Julie Herron, of nearby, Galloway Township, New Jersey, was awe struck when she walked inside the Hard Rock Thursday. The reopenings have generated cautious optimism for the seaside gambling resort that once was the only place in America outside Nevada with casinos, but which has struggled mightily as gambling spreads in states all around it. After a brutal two-year stretch in which five of its 12 casinos closed, Atlantic City now has nine.
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